2009 Fritz Lecture
The psychology department's annual Fritz Lecture was held in the Memorial Union Great Hall on April 28, 2009. The invited speaker was Gerd Gigerenzer. Dr. Gigerenzer is a world-renowned psychologist and the Director of the Max Planck Institute for Human Development, Berlin. His work investigates reasoning and decision making under uncertainty at the levels of both individuals and social groups. His research group consists of psychologists, mathematicians, computer scientists, evolutionary biologists, economists, and sociologists, among others. Using different methodological techniques, such as experimental methods, computer simulation, and mathematical analysis, his research group has made great advances in our understanding of rationality.
Among his recent books are: Rationality for Mortals: How People Cope with Uncertainty; Gut Feelings: The Intelligence of the Unconscious; Calculated Risks: How to Know When Numbers Deceive You; Adaptive Thinking: Rationality in the Real World; and Simple Heuristics that Make Us Smart.
For more information about Dr. Gigerenzer's work visit the Max Planck Institute for human development.