Health & Behavior Research Project

       The Health and Behavior Research Project (HBRP) is a group of studies examining applications of social  psychology theory to health behavior—e.g., substance use, risky sex, sun exposure, exercise, nutrition, etc. Our research consists of experimental studies in controlled laboratory settings as well as field studies (surveys), interventions, and preventive-interventions, outside the lab. It is conducted with African American, Hispanic and White participants-- college students, adults, adolescents, and children (as young as 10)-- in their homes, schools, clinics, and where they work (e.g., highway workers in the Department of Transportation in garages) and play (e.g., San Diego beaches).

       Most of the research is based on a social-reaction model of adolescent health-risk behavior, which contends that adolescents’ health decision-making strategies often do not follow the planful sequence outlined by most current theories. The Prototype/Willingness (PW) model was designed to address the social nature of health-related risk behaviors and maintains that behaviors are often reactions to risk-conducive situations, rather than planned activities.


The Health & Behavior Research Project is associated with the Department of Psychology and the Institute for Social and Behavioral Research at Iowa State University. The project is funded by grants from the National Institute on Alcoholism and Alcohol Abuse, the National Institute of Mental Health, the National Institute of Drug Abuse, Center for Disease Control, and National Cancer Institute.


Please feel free to contact us for more information:

Health & Behavior Research Project
Department of Psychology
Iowa State University
W112 Lagomarcino
Ames
, IA 50011


phone: (515) 294-8686
fax: (515) 294-1159