 Research
Media Research Lab
The Media Research Lab at Iowa State
University conducts
research on media’s effects on children and adults. The lab includes a vibrant community of
graduate and undergraduate students.
New students are welcome to participate. Current projects include:
The effects of a large-scale anti-obesity intervention
on reducing children’s total screen time, increasing fruit/vegetable
consumption, and increasing physical activity
Longitudinal studies of media violence and
aggressive behaviors among children
Pathological computer and video game use
(colloquially called video game “addiction”)
Experimental studies of the effects of violent
video games on physiological arousal and aggressive behaviors
The relation between video game play and
aggression toward women
Differences in the effects of video games when
played on computers or in a 3D fully-immersive virtual reality environment
The effects of beer advertisements on youth
drinking
The effects of violent TV, movies, and video
games on children’s peer relations, aggressive and prosocial behavior
The effects of educational TV and videos on
children’s prosocial behavior
Cross-cultural collaborative research with researchers
in Italy and Singapore
Students interested in participating in ongoing research
are encouraged to email dgentile@iastate.edu
The National Institute on Media and the Family is a
non-partisan, non-sectarian, non-profit organization, whose mission is to
maximize the benefits and minimize the harm of media on children and families
through research, education, and advocacy.
Dr. Gentile was the full-time director of research from 1998 – 2003,
and still serves in a part-time capacity.
Some recent projects include:
The MediaWise
Video Game Report Card
The
effects of violent video game habits on adolescent hostility, aggressive
behaviours, and school performance
A normative
study of family media habits
A
validity test of the movie, television, and video game ratings
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